The MODULES Of
Job Career Focused Digital Marketing Course
• Introduction
• What is digital Marketing
• Who can do this course?
• What is the future of Digital Marketing?
• Facebook Page Creation
• Eye Catching Profile & Cover photo Upload
• Username Creation & URL Customization
• Create Call to Action Button
• Add Description & additional Information.
• Facebook Business Manager
• Types of Facebook Ads
• Advanced Audience Targeting
• Facebook Pixel Setup
• Standard Events & Custom Events
• Re-Targeting, Re-Marketing
• ROAS Bidding Conversion Campaign
• Facebook Shop & Commerce Manager
• Create Business Account from Scratch
• Connect your IG with FB business page
• Account Optimization
• Instagram SEO
• Market Research
• Content Master Plan
• Caption & copywriting
• Hashtag Research All about IG Insight
• Business Suite & Creator Studio Walkthrough
• Facebook and Instagram Shop
• Paid Advertising Walkthrough
• What’s App Business Account Creation
• Connect What’s App with Facebook.
• Create Catalog
• Account Setup
• Business Page
• Content Master Plan & Potential Connect finding
• Growth Strategy
• Paid Advertising Walkthrough
Twitter
• Account Creation & Optimization
• Complete Guide to Hashtags
• Why & How to Retweet
• Twitter Growth Strategy
• Twitter automation using Tweet Push
• Tweet deck for Managing Multiple Twitter Accounts
• Twitter Analytics & Paid Advertising
Pinterest
• Account Setup & Optimization
• Pinterest SEO
• Attractive Pin Creation
• Pinterest Boards
• Automate Using Pin flux
• Analytics & Paid Advertising Walkthrough
• Search engines and how they work
• Crawling, indexing, and ranking
• SERP Layout
• Google Ranking Factors
• Understanding the Keyword Intended
• Google trends
• Keywords picking parameters
• Keywords Matrix/MAP
• Keyword Research Reporting.
• Easiest Way To Research Keywords
• KGR – Keyword Golden Ratio
• SEO Title Optimization
• URL Optimization
• Meta tag (Description) Optimization
• Image ALT tag Optimization
• H1, H2, H3 TAGS Optimization
• Keywords density, Manipulation
• Content Optimization
• Schema markup
• Google Analytics,
• Webmaster tools
• Bing webmaster tools
• Robot.txt
• Sitemap.XML
• OFF-PAGE STRATEGY
• LINK BUILDING
• Profile backlinks
• Blog comment backlinks
• Forum posting Backlinks
• Social bookmarking
• Website audit
• Competitor general analysis
• Competitor On site analysis
• Competitor backlink analysis
• About Content Writing
• Types of Content Writing
• Blog Writing
• Web Content Writing
• Copywriting
• Ghost Writing
• Email Writing
• Script Writing
• Social Media Writing
• Creative Writing
• Technical Writing
• Academic Writing
• Basic Grammar for Content Writer
• Basic Writing Guideline
• SEO Friendly Content Writing Requirements
• Importance of a Catchy title
• How to choose a catchy title
• What is Meta Description & how to write
• How to place Focus Keyword & LSI Keyword
• What is Keyword Stuffing
• How to Research and Analysis for Content Writing
• Content Optimization with Frase.io
• Proofreading
• Content Audit
• Rewriting
• How to check plagiarism
• How to increase Readability Score
• Content Ranking Factors
• Why is image important for writers
• Copyright image vs. copyright-free image.
• Various sources for copyright-free images.
• Use Canva for a copyright-free image
• How to optimize an image
• How to do image SEO
• What is Local SEO?
• Difference Between SEO & Local SEO?
• Why you need Local SEO?
• How to determine if your business is already listed?
• Add your business to google
• Google’s Guidelines for listing on Google My Business
• GMB optimization & Verification
• The importance of Google Reviews
• The quickest & Easiest way to get review
Google Search Console add and Verification
• Google Analytics Basics
• Google Ads Account
• Types of Ads Account
• Google Ads Account Structure
• Create a Google Ads Account
• Google Ads Account Setting
• Getting Ready Google Ads Campaign
• Campaign
• Understanding Ads Network
• Time Scheduling & Management
• About Google Dynamic Ads
• Location Targeting & Management
• Language Targeting & Management
• Demographic Targeting & Management
• Google Ads Audience in Details
• Bidding Strategy & Best Practice
• Ads Extensions in Details
• Structuring Ad Groups like a Pro
• Keywords: The Heartbeat of Account
• Ads: That Communicate with Audience
• Utilization of Tracking URL
• Understanding ads performance .
• Email Marketing Platform
Email Marketing Campaign Process
• SMS Marketing Process